Start where you are

The Internet is a surprisingly personal place. A thousand people, each with unique personal interests, can spend the same 60 minutes online together and never come close to crossing paths. It follows that the key to Web publishing success is forging a lasting personal connection with people based on your own skills, interests and contacts. In other words, the best place to start is with the connections you already have online. Then use those connections to build a community of like-minded people and keep expanding from there.

Your own interests and expertise are your strengths as a publisher. Study the information that is already available in your niche, looking for gaps you can fill. Then, fill the gaps with valuable information nobody else provides. An example is www.businessbricks.co.uk a small business advice website in the U.K.

Your goal should be to create unique, valuable information that meets the needs of your targeted audience. On the Internet, there are many ways to provide that information that aren’t available to print publishers — for example, you can offer searchable, interactive databases and encyclopedias.

One online publisher, for example, is creating an online publication about his passion, electric vehicles (EVs). In his spare time (he’s a magazine editor), he’s been using his skills as a journalist to study the EV market, scoping out who the players are, what they have to say and how the industry is developing. He also travels to auto shows to test drive new cars, combs the Internet for information about EVs, and studies the technical literature about EV engineering and design.